Shop New Arrivals
Browse the latest prom dresses and evening gowns to find your perfect look for any occasion. This collection offers prom styles, evening gowns, mother of the bride dresses, and formal designs ranging from minimal to fully embellished, all designed by Julie DuRocher and her team in New York City. Whether you want a simple silhouette or a head turning gown, Jovani has a dress for every woman and every budget. From dresses under $500 to luxury designs with couture level beadwork, this collection gives you options without sacrificing quality.
New Arrivals
Step into prom and evening season with the latest Jovani dresses featuring new arrivals in every silhouette and color.
Discover By Categories
Browse prom dresses, evening gowns and formal styles by silhouette, size, and price. From plus size options to couture designs, find your perfect look for 2026.
Where Prom Memories Begin
Red Carpet Ready
Flattering Curve Styles
Modern Short Looks
Modern Elegance for Mom
Your Perfect Day
Your Moment to Shine
Winning Style
Top Trending Gowns
Explore the definitive collection of Jovani prom dresses and evening gowns for the 2026 season. This year’s top trending designs include fitted mermaid silhouettes with high slits, classic ball gowns with layered tulle skirts, and sleek column dresses with open backs. Sequin gowns continue to dominate for maximum sparkle, while satin styles offer timeless elegance for those who prefer understated glamour. Feather trim details, corset bodices, and bold cutouts define this season’s prom and evening collection. Every design comes from Julie DuRocher and her team in New York City.
Plunging V-Neck Gown with Intricate Embroidery and High Slit 45533
Price range: $848.00 through $958.00Elegant Simple Prom Gowns
Clean lines, refined silhouettes, and effortless elegance define our simple prom dresses and evening gowns. Designed for those who believe less is more, these timeless styles highlight natural beauty with understated sophistication.
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Cap Sleeve Fitted Gown With High Neck And Draped Detail 46520
Price range: $991.00 through $1,100.00
Prom Gowns Under $500, Shop Dresses by Price
Dresses under $500 include beaded prom dresses and evening gowns, simple satin styles, and fitted jersey designs. Our mid range collection from $500 to $800 features more intricate beadwork and premium fabrics. Luxury gowns above $800 are couture level with hand applied crystals and custom construction.
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Jovani has defined formal fashion for over 40 years, building a legacy that spans prom seasons, evening galas, red carpets, and pageant stages across the country. Every prom dress and evening gown is designed by Julie DuRocher and her team, with a focus on construction, fabric quality, and silhouettes that flatter every body.
ousands of prom nights, Jovani gowns have become the choice of women who expect nothing less than exceptional on their most memorable occasions. With more than 2,000 authorized retailers worldwide, finding your perfect dress is never far away.
Whether you are shopping for a prom gown, an evening dress, a mother of the bride look, or anything formal in between, Jovani offers a complete collection across every silhouette, size, and price point. This is formal wear designed with intention, worn with confidence.