Explore Jovani’s 2026 Collection

Designer Gowns

Discover Now

Shop New Arrivals

Shop new arrivals to find your perfect look for any occasion. This collection offers evening gowns, mother of the bride dresses, and formal styles ranging from minimal to fully embellished, all designed by Julie DuRocher and her team in New York City. Whether you want a simple silhouette or a head turning gown, Jovani has a dress for every woman and every budget. From dresses under $500 to luxury designs with couture level beadwork, this collection gives you options without sacrificing quality.

Read more

New Arrivals

Step into the season’s latest Jovani dresses featuring new arrivals in every silhouette and color.

Discover More
Sold out
Model wearing sheer corset gown with beaded pattern and side slit
Front view of beaded gown with feather off-shoulder sleeves and corset bodice
1 Colors

Feather Sleeve Beaded Corset Gown 48770

Price range: $3,000.00 through $3,250.00
Sheer tulle gown with strapless bodice and floral appliqués
Floor-length pink gown with sheer tulle cape and floral accents
4 Colors

Sheer Floral Tulle Gown With Strapless Bodice 40092

$1,875.00
Sold out
Silver embellished party dress with open back and sparkle fringe
Shimmering short dress featuring detailed beadwork and fringe movement
1 Colors

Fringe Halter Dress With Open Back 49813

$625.00
Sold out
fully embellished high slit gold dress 47793
backless nude embellished dress 47793
6 Colors

Deep V Purple Sequin Gown with Side Cutouts 47793

Price range: $998.00 through $1,123.00
Sold out
Silver beaded strapless gown with intricate pattern and high slit
Elegant formal dress with fitted silhouette and daring slit
3 Colors

Strapless Beaded Gown with Sweetheart Neckline 45434

Price range: $1,738.00 through $1,988.00

    Discover By Categories

    Browse gowns by style, size, and price. From plus size options to couture designs, find your perfect silhouette.

    Alluring

    Dresses

    See All

    Top Trending Gowns

    Explore the definitive collection of Jovani gowns for the 2026 season. This year’s top trending designs include fitted mermaid silhouettes with high slits, classic ball gowns with layered tulle skirts, and sleek column dresses with open backs. Sequin gowns continue to dominate for maximum sparkle, while satin styles offer timeless elegance for those who prefer understated glamour. Feather trim details, corset bodices, and bold cutouts define this season’s collection. Every design comes from Julie DuRocher and her team in New York City.

    Sold out
    Sophisticated strapless gown with intricate pearl detailing and illusion bodice
    Strapless beaded gown with pearl and crystal embellishments and sheer overlay
    1 Colors

    Beaded Gown With Sheer Overskirt 46865

    Price range: $1,375.00 through $1,500.00
    Sold out
    Short black dress with open back detail and bow accent
    Front view of elegant short black dress with cap sleeves and flared skirt
    4 Colors

    Mock Neck A-Line Dress with Puff Sleeves and Bow Back 44883

    Price range: $713.00 through $838.00
    Sold out
    strapless beaded dress 46998
    fitted strapless dress 46998
    3 Colors

    Gold Beaded Fringe Strapless Mini Dress 46998

    Price range: $625.00 through $713.00
    Sold out
    Strapless white mini dress with large organza flower detail
    Models wearing elegant mini dresses, one in red with dramatic ruffles and the other in white featuring a large organza flower design
    3 Colors

    Mini Dress With Oversized Organza Flower 45921

    Price range: $738.00 through $813.00
    Lace corset dress with sweetheart neckline and defined waist
    Fitted lace mini dress with structured bodice and wrap skirt
    2 Colors

    Strapless Lace Corset Mini Dress With Sculpted Fit 45259

    $712.50
    Front view of fitted gold mini dress with deep V neckline and intricate geometric beading
    Back view of gold beaded short dress with open back and sleek fitted silhouette
    1 Colors

    Gold Beaded Mini Dress With Deep V Neckline 46473

    $875.00
    Sold out
    sweetheart neckline high slit bronze dress 48971
    back of corset bodice beaded pronze dress 48971
    4 Colors

    Metallic Gown with Rhinestone Accents and Slit 48971

    Price range: $800.00 through $950.00
    Sold out
    One shoulder gown with oversized floral detail and fitted bodice
    Statement white gown with textured flower accent and shimmering fabric
    1 Colors

    One Shoulder Gown With Oversized Floral Accent 47895

    Price range: $3,500.00 through $3,750.00

    Signature Styles

    Best Sellers

    Jovani’s Most Popular Designs

    View Styles
    Sold out
    Green Floral Tiered Gown With Side Slit
    Elegant Strapless Dress With Ruffled Tiers

    Floral Ruffled Gown with Sweetheart Bodice 48772

    Read more
    Sold out
    high slit v neckline dress 49812
    backless white and fuchsia dress 49812
    3 Colors

    Beaded Halter Dress With High Slit 49812

    Price range: $998.00 through $1,123.00
    Select options This product has multiple variants. The options may be chosen on the product page
    lilac strapless flowy dress 47440
    back of lilac print dress 47440
    4 Colors

    Lavender Floral Tiered Corset Prom Dress 47440

    $562.50
    Select options This product has multiple variants. The options may be chosen on the product page
    blue sweetheart neckline dress 47029
    blue print dress 47029
    3 Colors

    Sweetheart Corset Tiered Ball Gown 47029

    $747.50
    Select options This product has multiple variants. The options may be chosen on the product page
    cut out blue floral dress 47328
    floral blue dress 47328
    4 Colors

    Strapless Floral Ball Gown with Tiered Skirt 47328

    $850.00
    Select options This product has multiple variants. The options may be chosen on the product page
    purple beaded dress with high slit 46097
    fitted dress with back lace up 46097
    3 Colors

    Lavender Sequin Gown with 3D Floral Appliqué 46097

    $987.50
    Select options This product has multiple variants. The options may be chosen on the product page
    Sold out
    purple v neckline embellished dress 41088
    backless fitted dress with high slit 45533
    3 Colors

    Plunging V-Neck Gown with Intricate Embroidery and High Slit 45533

    Price range: $963.00 through $1,088.00
    Select options This product has multiple variants. The options may be chosen on the product page

    Elegant Minimal Gowns

    Clean lines, refined silhouettes, and effortless elegance define our simple gowns. Designed for those who believe less is more, these timeless styles highlight natural beauty with understated sophistication.

    View Styles
    One shoulder evening gown with ruffled trim and floral applique detail
    Back view of fitted gown with one shoulder ruffle and flowing train
    5 Colors

    One Shoulder Ruffled Gown With Floral Applique 43006

    $1,062.50
    Select options This product has multiple variants. The options may be chosen on the product page
    Strapless satin gown with draped bodice and fitted waist
    Back view of floor length satin gown with smooth flowing skirt
    5 Colors

    Strapless Draped Satin Gown With Sculpted Waist 49361

    $1,062.50
    Select options This product has multiple variants. The options may be chosen on the product page
    Off shoulder long sleeve gown with fitted silhouette and waist rosette
    Back view of off shoulder formal gown with long sleeves and clean lines
    5 Colors

    Off Shoulder Long Sleeve Gown With Fitted Silhouette 48207

    $937.50
    Select options This product has multiple variants. The options may be chosen on the product page
    Fitted evening gown with high neckline and cap sleeves
    Back view of fitted gown with smooth silhouette and flowing hem
    4 Colors

    Cap Sleeve Fitted Gown With High Neck And Draped Detail 46520

    $1,125.00
    Select options This product has multiple variants. The options may be chosen on the product page
    short sleeves sheath short dress with bow details 47618
    Back view of fitted dress with clean lines and structured shape
    4 Colors

    Short Fitted Dress With Bow Embellished Front 47618

    $800.00
    Select options This product has multiple variants. The options may be chosen on the product page
    Blush pink fitted gown with flared mermaid skirt
    Strapless satin mermaid prom dress with sweetheart neckline
    5 Colors

    Satin Mermaid Dress With Sweetheart Neckline 48744

    $612.50
    Select options This product has multiple variants. The options may be chosen on the product page

    Gowns Under $500

    Shop Dresses by Price

    Dresses under $500 include beaded styles, simple satin gowns, and fitted jersey designs. Our mid range collection from $500 to $800 features more intricate beadwork and premium fabrics. Luxury gowns above $800 are couture level with hand applied crystals and custom construction.

    View Styles
    Embellished Gown With Floral Appliqués And Fitted Silhouette D5046
    Strapless Ivory Gown With High Slit And Flowing A-Line Skirt D5822
    Elegant Satin Gown With Floral Embroidery And Corset Back 42227
    Strapless Dress with Slit 49672

    Jovani on Instagram

    Your Daily Inspiration

    Follow Jovani for fashion moments that inspire

    See all