Evening Dresses and Formal Gowns

Discover the essence of elegance with our 2024 Evening Gown Collection by Jovani. These gowns, the stars of our collection, offer a blend of classic charm and modern flair. Perfect for any special occasion, each gown tells a story of sophistication.

For all of life’s special moments that call for celebration, Jovani’s expansive evening wear collection has the perfect dress for your next event, no matter the occasion. Explore Jovani’s evening dresses and make a statement with a look that lets you tell your story. Whether you’re in the pursuit of a formal dress that’s classic and sophisticated or contemporary and cutting edge, look no further than Jovani and discover why we’ve been the go-to brand for stunning evening wear fashion for generations of well-dressed women.

How to Choose the Perfect Evening Wear for Any Occasion:

The category of evening wear can range from embellished ball gowns with dramatic tiers and trains to well-tailored, stylish suits and everything in between. When shopping for evening wear, it’s important to have some key information about the affair you’re attending so you can successfully dress for the occasion. Knowing your party’s dress code, venue, season, and in certain cases, theme can help guide you in your search.

If your taste is timeless, be true to your sense of style with Jovani’s new twists on classic silhouettes in luxe fabrics and rich hues. If your personal style evolves with the times, get inspired by the latest emerging trends as you explore our collection. Turn to red carpet events, fashion shows and celebrity style to see what piques your interest. This year, trends like exaggerated bows, drop waist dresses, ruching, pleating, pearl embellishments, and 3D rosettes have appeared on runways and all throughout different realms of fashion. Your next special event is the perfect time to experiment with a bold new style.

Elevate Your Evening Look: Choosing the Right Silhouettes and Fabrics

When exploring evening wear dresses, the silhouettes and fabrication you choose can convey an unspoken level of formality, so in order to ensure your selected style satisfies the dress code, we’ve done the research for you. If attending a cocktail event, you can opt for a hemline slightly above or at the knee, or consider tea length dresses if you want to add a more formal piece to your cocktail wardrobe. Jovani offers sophisticated and trend forward cocktail dresses in countless silhouettes. Choose from luxurious stretch crepes and figure hugging scubas in rich, vibrant colors or metallic brocades that introduce floral or geometric motifs into your ensemble. For a softer, feminine look, our delicate European lace dresses are a top contender when it comes to cocktail. This season, to elevate our classic cocktail silhouettes, we’ve used beading, embroidering, pleating, and fabric manipulation techniques to reinvent some of your favorite styles.

A black tie dress code is your excuse to pull out all the stops and step out of your comfort zone and into something truly fabulous. If you’re invited to a black tie affair, your host wants their guests to look their absolute best, so don’t worry about over-dressing and embrace the occasion! For those who are not familiar with black tie, it could be easily misinterpreted to indicate dark colors or serious and conservative in style. On the contrary, black tie typically invites guests to wear bold colors and creative, fashion forward styles. Jovani’s evening collection combines elements of fun and formality to take the guesswork out of deciphering dress codes.

With Jovani’s sprawling collection of formal wear, you can choose a gown that matches your vibrant personality and unique fashion sense. For black tie occasions, a floor length gown is a must. Ball gowns, A-lines, and trumpet silhouettes are among the most common shapes you’ll see at these events, though sheath gowns in rich fabrics, such as velvets and crepes, with some embellishments and the proper accessorizing, can also be up to par. Jovani’s beaded evening ball gowns and fit and flare dresses will truly take your breath away. The unique beading patterns hand sewn onto illusion mesh and laces create eye-catching lines that elongate your silhouette. Jovani’s sophisticated taffeta gowns feature ruching, pleating, ruffles, and exaggerated side capes and trains to create volume and add to your presence as you make your entrance.

When attending an upscale event, dressing up is half the fun. Yet, since evening wear is very different from your everyday uniform, it can be difficult to apply your knowledge of silhouettes and body types to formal fashion. Finding the style that best suits your body type is simple and so rewarding. The right Jovani dress will make you look and feel incredible, and with these guiding tips, you’re bound to find your dream dress. It’s helpful to remember that the construction of evening dresses is very different from what you likely wear on a daily basis. The expert craftsmanship of Jovani dresses and built in structure make our designs contour and flatter your curves, so be open minded to new silhouettes.

Ballgowns, which are characterized by a defined natural waistline and full skirt, are great for balancing proportions. If your waistline tends to get lost, a ball gown would highlight your cinched midsection, making it a focal point. A classic feature of the ballgown silhouette is a corset structure in the bodice which offers shape and support, which makes it a great option for fuller busts. Consider this universally flattering silhouette for your next event.

When browsing Jovani’s more fitted styles, like sheath dresses, mermaids, and trumpets, seek out design details that will flatter your body type. Trumpets and mermaids flare below hip level, which is a great way to visually balance proportions, making them a great option if you have broader shoulders or if you want to try an off the shoulder or strapless gown. Column gowns, which lack a clearly defined break point at the waist, can elongate your torso creating an elegant look. In this silhouette, waist pleats or a design element that carries the eye from the bodice into the skirt can help disguise your midsection or any imperfections. Dramatic sleeves are in this season and a great way to add an extra flare to a simpler silhouette.

Check out our latest Prom Dresses for the perfect formal attire.

Jovani’s Mother of the Bride collection offers elegant and sophisticated styles that are perfect for older ages who are in search of more covered and conservative styles. Most Mob styles feature modest necklines, longer sleeves, and perfect colors, ensuring a refined look for the special day.

Jovani believes that any cause for celebration deserves a dress that rises to the occasion. Explore our evening collection and be the life of the party in a Jovani gown.