Wedding Dresses & Gowns

Browse through a breathtaking collection of wedding dresses made with the highest-quality fabrics and beading. From beaded tiered ball gowns to fitted bridal gowns made in French lace and unique pieces made with 3D floral appliques, the collection offers a wide range of designs, such as long-sleeve bridal gowns with high necklines to alluring open-back and strapless silhouettes. For more elegant styles, explore our Evening Dresses collection.

Celebrating Every Milestone with Jovani

Throughout a woman’s life, there will be many milestones and moments that call for celebration. Jovani is proud to help celebrate you by providing the perfect dress, no matter the occasion. On your wedding day, walk down the aisle to say “I Do” in a gown that truly embodies your elegance, style, and grace with Jovani. Whether you’ve been dreaming of a dress that’s classic and timeless or something that’s just as unique as you, you’ll find it with Jovani. When beginning your bridal gown search, it can be daunting to know where to start. Your gown should feel cohesive with the vision and plans that you have in mind for your special day. Choosing a location or venue for your nuptials is a great starting point for your gown inspiration. Do you envision a destination beach wedding that calls for something light and airy? Perhaps you plan on changing into a second dress that’ll let you dance the night away after your ceremony? These are great guiding questions to have in mind as you browse our prom dresses for additional inspiration.

Timeless Elegance: Ballgown and A-Line Dresses

Nothing is more timeless and universally elegant than a ballgown or A-line dress for your wedding day. These silhouettes are among the most flattering gown shapes for any and every body type. Featuring a defined waist in contrast with a flaring, voluminous skirt, a ballgown is sure to make you look and feel like your most beautiful self. If you’re the girl who’s always dreamed of being a princess on your wedding day, one of our embellished ballgowns with hand beading, crystal detailing, and lace applique may catch your eye.

Visit our A-line wedding dress collection.

Sleek and Sophisticated: Fit and Flare Dresses

A sleek fit and flare is also a popular choice among brides for their gorgeous, elongating lines and simplicity in silhouette. Fit and flares include mermaid gowns, which flare below the knee for a more dramatic look, and trumpet gowns, which flare above the knee, subtly fanning out into a fuller bottom. A more fitted gown will enhance your natural shape, following the contour of your body, as opposed to a ballgown which can diminish curves. Even our more fitted styles have excellent construction and built-in bustiers, so you’ll assuredly feel secure and supported while looking effortless. These styles can be found throughout our collection in stretch and rigid laces, beautifully beaded mesh fabrics, satins, and crepes. For less traditional ceremonies, such as a beach, backyard, or destination wedding, consider exploring our Destination Wedding Dresses for lightweight options.

Discover Our Stunning Lace Wedding Dresses Collection

 

Chiffon Wedding Dresses: Light, Airy Elegance for Your Special Day

Chiffon wedding dresses offer brides a blend of ethereal beauty and unmatched comfort, making them a popular choice for a variety of wedding styles and venues. This delicate fabric drapes beautifully, creating a soft and romantic look that enhances the bride’s natural grace and elegance.

Chiffon dresses are known for their light, airy feel, making them especially ideal for warm-weather weddings or outdoor ceremonies. The fabric’s gentle flow allows for a range of designs, from simple and minimalist to intricate and detailed. Because of its breathability and lightweight nature, chiffon ensures that brides remain comfortable throughout their special day, from the ceremony to the reception.

Opting for a chiffon wedding dress means embracing a fabric that moves gracefully with every step, adding an element of effortless beauty to your bridal look. These dresses often feature soft, flowing skirts and delicate overlays, making them perfect for brides seeking a timeless, romantic aesthetic. Whether you’re planning a beach wedding, a garden celebration, or a traditional church ceremony, a chiffon wedding dress provides a versatile and elegant option that will make you feel like the most beautiful version of yourself on your wedding day.

Discover Our Stunning Chiffon Wedding Dress Collection

 

Reception Ready: Second Dresses

After you walk down the aisle and say, “I Do,” it’s off to the reception. That’s when the real party begins, so make sure you’re dressed accordingly! Often, the reception can take place at a separate venue, so for this reason, she may select a second dress. Another bride may opt for a second dress because she’ll be on the dance floor all night without having to worry about her big ceremony dress and if it can be bustled up. Some brides simply can’t choose just one dress, while others just love the drama of an outfit change on their special day. Jovani has plenty of party dresses perfect for your reception no matter the reason! Consider something short or with a slit so you can move your feet, or maybe a dress with an overskirt or side drape if you’re not ready to ditch your train just yet. Explore our short and cocktail party dresses to find the perfect second dress.

Discover Our Stunning Wedding Reception Dress Collection

 

Cake Cutting Wedding Dresses: Elegance for the Sweetest Moments

When it comes to celebrating your special day, every detail matters, including the dress you choose for your cake-cutting ceremony. Cake cutting wedding dresses are designed to blend style and practicality, ensuring that the bride remains the center of attention while being comfortable enough to enjoy this delightful tradition.

Cake cutting dresses are typically characterized by their lighter fabrics and more relaxed silhouettes compared to the primary wedding gown. These dresses often feature shorter hemlines or less voluminous skirts, allowing for easier movement and ensuring that the bride can gracefully participate in the cake cutting and other reception activities. Many brides opt for a second dress to avoid potential stains on their main gown, ensuring they look fresh and flawless throughout the evening.

Choosing a cake cutting wedding dress is not only a practical decision but also an opportunity to showcase a different aspect of your personal style. Whether you prefer a playful, flirty look or something elegant and understated, there are countless options to suit your taste. This special dress helps you transition from the formality of the ceremony to the joyous celebration of the reception, making sure you feel both beautiful and comfortable as you create sweet memories.

Discover Our Stunning Cake Cutting Wedding Dress Collection

Why Brides Are Falling in Love with Long Sleeve Wedding Dresses

Long sleeve wedding dresses are a wonderful choice for brides seeking elegance and a touch of modesty. Brides often prefer long sleeves for fall or winter weddings to stay warm while maintaining a sophisticated look. These dresses are also ideal for traditional or religious ceremonies where more coverage is desired. Long sleeves can enhance the beauty of the dress with intricate lace, beading, or embroidery, adding a unique detail that stands out. Additionally, long sleeves can provide a flattering option for brides looking to cover their arms while still feeling stylish and beautiful on their special day.

Discover Our Stunning Long Sleeve Wedding Dress Collection

Why Brides Are Falling in Love with Long Sleeve Wedding Dresses?

Long sleeve wedding dresses are a wonderful choice for brides who are seeking elegance and a touch of modesty. Brides often prefer long sleeves for fall or winter weddings to stay warm while maintaining a sophisticated look. These dresses are also ideal for traditional or religious ceremonies where more coverage is desired. Long sleeves can enhance the beauty of the dress with intricate lace, beading, or embroidery, adding a unique detail that stands out. Additionally, long sleeves can provide a flattering option for brides looking to cover their arms while still feeling stylish and beautiful on their special day.

Discover Our Stunning Long Sleeve Wedding Dress Collection

Discover the Allure of Mermaid Wedding Dresses

Mermaid wedding dresses are a popular choice for brides who want to showcase their curves and make a bold statement. These dresses are ideal for brides looking to add a touch of glamour and sophistication to their wedding day. The fitted silhouette hugs the body through the bodice, waist, and hips, then dramatically flares out at the knees, creating a stunning hourglass shape. This style is perfect for highlighting a bride’s figure and is often chosen for formal or black-tie weddings. With various design options, including lace, beading, and intricate embroidery, mermaid dresses offer a captivating look that ensures the bride stands out on her special day.

Discover Our Stunning Mermaid Wedding Dress Collection

Chic Short Wedding Dresses: Perfect for Modern Brides

A short wedding dress is a stylish and modern choice for brides, perfect for casual or less traditional ceremonies, such as beach weddings, city hall weddings, or intimate backyard celebrations. These dresses offer comfort and ease of movement while maintaining an elegant and chic look. Short wedding dresses can range from playful and flirty to sophisticated and timeless, making them versatile for various wedding themes. They are ideal for brides who want to break away from tradition and make a unique statement on their special day.

Discover Our Stunning Short Wedding Dress Collection

Perfect Rehearsal Dinner Dresses: Elegant & Stylish

A rehearsal dinner dress is worn during the rehearsal dinner, an event usually held the night before the wedding. This dress should reflect the celebratory yet semi-formal nature of the occasion. Choose a style that makes you feel confident and comfortable, whether it’s a short, playful dress or a longer, more elegant one. Beaded dresses add a touch of sparkle and glamour, while plain dresses can offer a chic and understated look. The purpose of the rehearsal dinner dress is to give you a chance to shine and set a festive tone without overshadowing your wedding gown. Aim for something that complements the theme of your wedding but is distinct enough to stand out on its own.

Discover Our Stunning Rehearsal Dinner Dress Collection

Find Your Perfect Wedding Dress with Jovani

Find the dress that speaks to you in the Jovani Bridal collection. We’re so happy to be a part of your love story as you embark on your next chapter in Jovani.